/* case study */
Captora Marketing Acceleration Platform
Lead front-end architect of a patented SaaS platform that helps digital marketers drive pipeline growth.
// impact: Component of US Patent 8,869,019
// Context
Captora was an early-stage startup building a next-gen marketing SaaS. I was one of the early engineering hires and the front-end lead.
// Challenges
- ›Turning fuzzy, high-level product concepts into a shipped product on aggressive timelines
- ›Point-and-click webpage authoring for A/B testing on customers' own sites
// Approach
- ›Led the team that refactored and architected the next-gen AngularJS UI, including auth, sessions, ACL, routing and state
- ›Reverse-engineered a point-and-click page-authoring UI that persists changes as new pages (a component of US Patent 8,869,019)
- ›Invented a scalable, process-forking web service for automated testing of generated pages (patent application filed)
- ›Rebuilt the analytics tracking pixel with an OOP design and a public API
- ›Introduced the build, deployment, code review and branching processes the company kept using
// Outcomes
- ›Patented page-authoring capability
- ›Engineering processes that outlasted my tenure
- ›A strong base of D3/nvD3/AMCharts data visualizations